FREE GUIDE FOR PRACTICE OWNERS

A stronger practice.
A practical place
to start.

Useful guides for healthcare practice owners who want to turn everyday challenges into practical improvements.

YOUR INTERNAL MARKETING PLAN

Before spending more on marketing, look inside your practice.

Explore the small details that shape first impressions, patient and client relationships, and referrals.

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Free PDF · 15 pages · Practical checklists included

THE PRACTICE OWNER’S LIBRARY

A PRACTICAL GUIDE

Internal
Marketing
Plan.

The experience inside your practice
is part of your marketing.

Northbound Consulting01 / MARKETING
Go beyond the ad.
Look at the whole experience.

Created for the people behind the practice.

Dental & dental specialistsVeterinaryChiropracticOptometryDenturismFoot carePhysiotherapy

WHAT’S INSIDE

Your marketing doesn’t stop
when someone walks through the door.

This guide helps you take a fresh look at what patients and clients see, hear and experience in your practice.

01

Make the first
impression count.

Review your signage, reception area and practice presentation with a detailed checklist.

02

Bring consistency
to every interaction.

Explore telephone etiquette, personal attention, welcome letters and patient or client communication.

03

Build a more deliberate
referral routine.

Use the referrals checklist and ideas for tracking how new patients or clients heard about you.

YOUR NEXT PRACTICAL STEP

Less guesswork.
More to work with.

You don’t have to change everything at once. Start by identifying the details you could improve, then choose practical priorities for your team.

Actual first page of Northbound’s Internal Marketing Plan

A look inside the actual guide

  • A referrals checklist for your team
  • Telephone etiquette guidance
  • A practice-image and patient-experience checklist

FREE WHITEPAPER

Get your Internal
Marketing Plan.

Enter your details to receive the guide by email.

NORTHBOUND CONSULTING

Practical, customizable solutions
to grow your business.

Supporting healthcare professionals in the business of running a practice.

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